CX TALENTSThe Faces of Now.
The Stories of What’s Next.
WHAT MAKES CX TALENTS DIFFERENTOur roster is intentionally curated, not crowded.
We shape their story, sharpen their voice and build brands out of them.
Meet the CX Talents Roster
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Creators, entertainers, athletes, storytellers. Each one with a distinct voice.
From national athletes and seasoned hosts to culture-driven creators redefining lifestyle, travel, and food content, our roster spans the next wave of influence in Singapore and beyond.
Joanna Lim
@joannalhs
Travel・Food・Lifestyle
The internet’s trusted jie jie.
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Joanna is the internet’s trusted jie jie - the curious older sis who tries everything so you don’t have to.
Her content moves between road trips, food hunts, and honest life chats about navigating your 30s with humour and heart.
Joanna’s audience shows up because she keeps it real: no gatekeeping, no filters on the truth, just lived experience told in a warm, big-sis voice.
Brands love her for her relatability; audiences love her because she feels like the friend they actually listen to.
Ray Peh
@rp10_
Sports (Rugby)・Travel・Lifestyle
The no-frills, high-performance athlete.
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Ray isn’t your typical 20-year-old (clearly) - he’s a national rugby player whose entire life runs on discipline, routine, and momentum. His content pulls viewers into the world of high performance: the early mornings, the clean living, the mindset shaping his 20s.
Ray’s audience comes for honesty, not aesthetics. They follow him because he shows what consistency really looks like: no fluff, not very glamorous - just the real work behind becoming better.
He’s the creator people trust when it comes to fitness, focus, and getting their life together.
One Rice Please
@onericeplease
Travel・Food・Lifestyle
The travel-and-taste couple explorer.
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Natasha and Erwin are One Rice Please - the cerative, creator couple who turn café moments, everyday meals, and hidden gems into moodboard-worthy storytelling.
Their content is warm, aesthetic, and inviting - the kind of visuals people save for future dates, brunches, and travel plans.
Their audience loves them for their chemistry, sincerity, and the way they make simple experiences feel cinematic.
For brands in F&B, travel, and lifestyle, they bring a polished yet intimate approach that feels both aspirational and real.
Hailey Loh
@haileyyloh
Sports (Golf)・Lifestyle
The calm-confidence golf pro.
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As Singapore’s national golfer, Hailey brings viewers into a world most people never get to see: the technical craft and patience behind every swing. Her content is calm, intentional, and skill-driven, giving audiences a front-row seat to elite golf without the pretense.
People follow Hailey for her grounded personality and the discipline she lives by. Brands work with her because she represents aspiration without ego - the kind of athlete who inspires with humility and consistency.
Tricia Lee
@triciaxlee
Travel・Lifestyle
The soft-aesthetic solo-traveller.
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Tricia is a solo-travel storyteller with a soft, feminine lens; known for creating calm, aesthetic content that still feels personal. Her audience follows her across Japan, Dubai, and Kazakhstan because she makes solo travel feel doable, safe, and empowering.
Tricia brings a refreshing mix of vulnerability and visual clarity. Her viewers trust her taste, her honesty, and the reflective way she talks about travelling alone.
She’s the creator women turn to when they want to explore the world on their own terms.
HOW WE GROW WITH CREATORS01
Strategic Matchmaking
Brands get creators who fit, not just whoever’s available. Creators get partnerships that make sense for their voice. Not random booking spam.
02
Creative Direction for Creators
We help creators sharpen their tone, visuals, and presence so their content feels more “them” and less “algorithm pressure.”
03
Career Development
Long-term arcs, smarter partnerships, better opportunities. We’re here to build careers, not dump jobs.
04
IP Development
Formats, series, and recurring ideas that give creators an identity - something audiences recognise and return for.
05
Production Support
Creators don’t just show up; they show up well. We back them with a studio mindset - clean visuals, clear storytelling, strong delivery.
Have a brief, or need direction on your creator journey?
We’d love to chat and figure out what you need.
Brand or creator, we’ve got you.